In her new role as head of global sustainability at PCMA, Tanya
Popeau will evolve the association's sustainability strategy, manage
partnerships, lead the Convene4Climate (C4C) initiative and develop a
sustainability course for the business events community.
Popeau joins PCMA after 10 years collaborating with global
corporations, non-profits, and government agencies, including the United
Nations, to develop and implement sustainable and innovative
solutions.
“The role has such a varied focus from events to education
and innovation,” said Popeau. “I relish the opportunity to operate on a global
scale and collaborate with a broad range of actors to drive social and
environmental impact.”
Sherrif Karamat, CAE, president and CEO, PCMA and CEMA added,
“Tanya’s experience and knowledge will be a key asset as we continue to develop
platforms and build this global movement to drive sustainability leadership and
showcase the importance of a sustainability-by-design approach.”
The Events Industry Council (EIC) awarded PCMA’s Convening
Leaders 2024 with its Silver certification in recognition of the association’s
sustainability efforts. The association is currently working towards Gold
certification for Convening Leaders 2025.
Further to industry certification, PCMA and four foundational partners — Destination Canada, Fáilte
Ireland, Marina Bay Sands and United Airlines recently joined PCMA and The
Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) to
collectively inspire and transform the global business events industry through
the lens of sustainability over the next three years. The 2025 C4C will be held
October 17 in Rotterdam, Netherlands.
