Despite periods of prolonged lockdown,
Malaysia was one of the countries in Southeast Asia worst affected by Covid-19 –
and the country’s meetings industry suffered as a result.
But business events are ‘bouncing back’
according to the country’s national convention bureau, MyCEB, with 18 events scheduled
to be held this month alone.
In 2019 the country host 14 events in
the same month.
“This is a strong testament that our
industry players are resilient, and the support received from various
government agencies are reaping results. We view these positive results as very
promising for Malaysia and we hope to continue these efforts to progressively
realise our mission,” said Dato’ Sri Abdul Khani Daud, CEO of MyCEB.
Almost 24,000 delegates will attend 14
conventions and four trade shows in the country in August, including some
high-profile medical association meetings. The Malaysian Society of Anesthesiologists
& College of Anesthesiologist Annual Scientific Congress and the Asia Pacific Glaucoma Congress, a hybrid event, are both taking place in Kuala Lumpur.
The 18 events are expected to contribute
RM56m (USD12.5m) to the Malaysian economy.
YB Dato’ Sri Hajah Nancy Shukri, the
Minister of Tourism, Arts and Culture Malaysia, concluded: “I would like to
commend MyCEB’s role as the central agency that plays a pivotal part in providing
a solid foundation for the recovery of Malaysia’s business events industry post
pandemic, as well as their continuous effort to uplift Malaysia’s standings as
the preferred destination for international business events which will generate
more business-to-business leads and creates endless opportunities for the
country.”
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
