Capitalising on the success of the 2018 PyeongChang Winter Olympics, Korea Tourism Organisation (KTO) is organising a series of roadshows across Europe and America in March and April to promote Korea as a conference and meeting destination.
The roadshow will begin in Vienna on March 20 and will continue in Brussels (March 22), New York (April 3), Washington (April 5), and end in London on April 25. The delegation will be composed of officials from the Korea MICE Bureau, representatives of several regional convention bureaus including Seoul, Incheon, Busan, Gangwon, Daejeon, Jeju, Goyang, and selected venue, hotels, travel agencies and destination management companies.
KTO - MICE Bureau executive director Kapsoo Kim said: "Following the successful hosting of the 2018 PyeongChang Winter Olympics, along with the reconciliation of North Korea and South Korea – this is probably the best time to familiarise the American and European market on Korea.
“Through these roadshows, we aim to educate MICE specialised agencies and buyers about Korea's outstanding capabilities to host international conferences, promote "Korea Unique Venue" and our convention support program, and further boost Korea's image as a top destination for international conferences"
Last year, Korea had difficulties attracting business events due to political issues with North Korea. However, the amicable efforts shown by North Korea and South Korea during the 2018 Winter Olympics have caught public attention and KTO is looking to leverage this moment of unity to showcase Korea as a safe country and to invite international associations and groups to host meetings in Korea.
