Higher Logic, the member and customer engagement platform used by thousands of associations, has snapped up Vanilla, a Canadian cloud-based community software company.
The acquisition brings together two well-established platforms in the association and corporate markets, which will now 'serve more customers than any other community solution'.
Higher logic has more than 3,000 customers and revenues in excess of $80 million.
The move comes as the focus on community hots up, with organisations affected by the pandemic exploring new ways to get closer to their members in the absence of in-person meetings.
"We have always been impressed with Vanilla's commitment to innovation in engagement and their ability to serve key business use cases in the B2B and B2C space for customers like Oracle, TeamViewer, Acer, Charter Communications, and more," said Higher Logic CEO, Kevin Boyce.
"Vanilla's success in the corporate market complements our success with B2B technology companies like Change Healthcare, Juniper Networks, Imperva, and others. At the same time, our scale, profitability, and accelerating growth will allow us to increase our investment in both the association and corporate markets and continue to build industry-leading engagement solutions.”
Higher Logic was founded 13 years ago as a platform to help associations build engaging destinations, retain their customers and members, and grow their organizations. It has since expanded to serve the corporate B2B market. Vanilla was founded in 2009 and has helped top brands better engage customers, drive loyalty, empower advocates and reduce support costs.
"Higher Logic has a proven track record in building community engagement and facilitating meaningful connections for organizations," says Vanilla CEO, Luc Vezina. "With more interactions happening digitally, community has become mission-critical for almost every organization. We are thrilled to be joining forces with Higher Logic to create the pre-eminent online community solution."
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
