In this episode of Deep Dive, we talk to new AMI columnist Jeff De Cagna about how contrarian thinking can help reinvigorate associations with added purpose, why associations have a tendency to think conservatively (small 'c'), why membership is one of the foundational orthodoxies that needs to be challenged, why the 'governmental' model of associations is one of the biggest impediments to progress, the great reckoning with climate change, and why the idea that the future for associations is 'digital, digital, digital' ignores everything that Covid-19 has taught us about what it means to be human.
https://omny.fm/shows/the-deep-dive/association-contrarian-on-being-contrarian
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
