Meeting leaders in Copenhagen will help associations deepen the social impact of their meetings under a new 'mutually rewarding' alliance announced this week.
The partnership between the Copenhagen Convention Bureau and the European Society of Association Executives (ESAE) will focus on sharing knowledge to strengthen European association communities.
Special attention will be given to the importance of sustainability and legacy building within association communities. The partnership will also discuss the role convention visitor bureaux (CVBs) have to play in ensuring the impact of association meetings reach beyond the conference hall walls.
ESAE will pay close attention to the Copenhagen Legacy Lab which acts as a tool to deepen the impact that congresses in the city can have on the wider community, businesses, and science communities by curating legacy activities.
“Forming mutually rewarding and forward-looking strategic partnerships with associations plays a key role in our destination’s meetings strategy,” Copenhagen Convention Bureau director, Kit Lykketoft said. “This new alliance offers everyone involved a great opportunity to share vital knowledge and insights within areas such as sustainability and legacy work as well as best practices in general, helping to ensure continued innovation and prosperity.
“Together, we will be able to strengthen each other's key forces and interests for the better good of the global association eco-system and society,” Lykketoft added.
ESAE’s Knowledge Library will be used as a tool to disseminate information, alongside dedicated knowledge-sharing events.
ESAE president Mike Morrissey said: “I know from experience that Copenhagen is a destination that excels in innovation and support for Associations. This new partnership with ESAE is a wonderful opportunity for associations to gain access to the Copenhagen Legacy Lab’s wealth of knowledge on how to make events more impactful and sustainable. We welcome the Copenhagen Convention team and look forward to their active participation in our ESAE community.”
You can find out more about the Copenhagen Legacy Lab here.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
