The Professional Convention Managers Association (PCMA) has launched a guide for business event organisers on how to confidently
handle communications around a crisis situation.
Based on a 15 point toolkit, the guide aims to help hose involved in planning events, focusing business event strategists on the impact poor communications can have on a crisis.
Sherrif Karamat, PCMA president and CEO, said: “We all need to think about ‘resilience and reputation’ – the core of what any business needs to have – and how we build these to counter any threat.
"What happens at our events has a lasting effect on our brands. This guide helps prepare event organisers to ensure a positive and long-lasting brand reputation.”
The guide will recommend actions in three phases and address the importance of rebuilding reputation post-crisis. It will be distributed throughout North America, Asia and EMEA.
