AI events emerge as growth area for QEII Centre

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QEII exterior QEII in London has seen an uptick in AI-related events Photo Credit: QEII

AI-focused events are becoming an increasingly significant part of the business at London’s QEII Centre, with the venue reporting a 25 per cent year-on-year increase in events focused on artificial intelligence since it hosted its first such event in 2024.

The venue’s first AI event was AI UK 24, organised for Turing Innovations Limited. The event returned in 2025, alongside a number of other AI-focused conferences, including the Global AI Conference 2025 for the Royal College of Radiologists, the Legal Business AI Summit 2025 and the GenAI London Conference.

The events span a range of sectors, reflecting the growing role of AI beyond the technology industry, with healthcare, legal and other professional sectors increasingly incorporating AI into their conference programmes.

Five AI-related events were held at the QEII Centre in 2026, with a further two already confirmed for 2027. Across the events booked to date, the venue expects total attendance to reach almost 24,000 delegates.

Saf Ismail, CEO of the QEII Centre, said the increase reflected growing demand from organisations looking to address the practical implications of AI.

Saf IsmailSaf Ismail Photo Credit: QEII

“Businesses across every sector are looking for practical answers on how to adopt AI, manage its risks and maximise its potential, and events have become an important place for those conversations,” she said.

Ismail added that AI was increasingly appearing as a topic within conferences covering other industries, rather than being limited to specialist technology events.

The growth in AI-related events also points to a wider shift in the conference market, as organisers respond to the rapid adoption of AI and the need for businesses to address its impact on operations, regulation and workforce skills.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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