Membership is not going away, but it should not define how international associations build relationships with stakeholders who could, potentially, add great value to their organisations. So says Jeff De Cagna, aka The Association Contrarian, who thinks the way associations either define people as 'members' or 'customers' will prevent them from meeting the challenges of the 21st century. Instead associations should be embracing as wide a variety of individuals and organisations as possible who can help them fulfil their missions, stay relevant, and help make the world a better place in which to live.
https://omny.fm/shows/the-deep-dive/jeff-de-cagna-unpicks-our-fixation-on-membership
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
