The number of meetings and events
at one of Europe’s best-known exhibition grounds has almost bounced back to
pre-pandemic levels, new figures have revealed.
Messe Frankfurt hosted 230 guest
events in 2022, only 20 short of the 2019 total, and venue managers said they
were ‘optimistic’ the recovery would continue in 2023.
Events already scheduled for this
year include the 67th Annual Conference of the Society for Thrombosis and
Haemostaseological Research, the European Hematology Association Congress, the
Institutional Money Congress, the Unified International Technical Conference On
Refractories, and Eurobike, amongst others.
Michael Biwer, VP of Guest
Events, explains: “We are very optimistic about 2023 and are delighted to be
welcoming new event formats. We expect overall demand to continue rising, which
augurs well for our vision: to establish Frankfurt as Germany’s leading MICE
destination. We are doing everything in our power to make this a reality.”
Recently the venue launched a new
partner model in collaboration with the Frankfurt Convention Bureau, DEHOGA
Frankfurt Rhein-Main, and the Frankfurt Hotel Alliance called the Frankfurt
MICE 2030 initiative, designed to boost Frankfurt’s event business.
Recent innovations at Messe Frankfurt,
include myVenue, a 24/7 online request and planning tool for the Kap Europa
congress centre, and Messe Frankfurt Locations Talk, a regular live stream
where industry experts discuss the latest issues.
The company has also signed the
Net Zero Carbon Events Pledge, a sustainability initiative that requires Messe
Frankfurt to make its events climate-neutral by 2050.
Messe Frankfurt is also investing
in the infrastructure of its exhibition grounds. The new Hall 5 is now in
operation in the eastern portion of the Frankfurt exhibition grounds. The exhibition
hall is connected to the Congress Center on one side and Hall 6 on the other.
To the south of Hall 12, construction work has already begun on the new
Messeplatz entrance in the Europaviertel district, across from the planned
U-Bahn stop.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
