The International Convention Centre (ICC) Sydney has opened two
podcast studios within the venue to tap into the wider podcasting trend and
help event professionals tell ‘richer stories and behind‑the‑scenes insights
that extend beyond the event stage’.
The new studios, named ‘A Quick Yarn’, are available to
event organisers, speakers, brands and content creators who want to capture
engaging content, share knowledge or extend the impact of an event.
An expansion of ICC Sydney’s Connect Hub services, the studios
will be run by an in-house content production team who will record, edit and broadcast
podcast episodes.
The global podcasting market is estimated to be worth USD131bn by 2030, growing at a compound annual growth rate of 27 per cent between 2025 and 2030, according to Grand View Research.
For associations, the medium offers
a relatively low-cost means of engaging with existing members and building
a wider audience, while a growing number of events are adding live broadcasts
to programmes.
ICC Sydney CEO, Adam Mather‑Brown said: “Storytelling
sits at the heart of knowledge
transfer. That’s why we created A Quick Yarn, a space where speakers
can step straight into conversation, capturing insights in the moment and
extending the life of their stories.”
Brian Nash, director of audio visual services at ICC Sydney,
said: “Podcasts continue to surge in popularity, giving audiences richer
stories and behind‑the‑scenes insights that extend beyond the event stage.”
Listen to the latest edition of The Meeting Room.
Emma has been a journalist for over 20 years, with experience working in both local and trade media. After reporting on the fast-paced world of hospitality for many years, Emma is enjoying this transition into the equally exciting world of events to cover Holly Patrick’s role on AMI and M&IT while she takes her maternity leave.
