PCO: universities should look to meetings to plug revenue gap

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The university of Sydney plays host XAFS 2022

A lag in the return of international students could see Australian universities taking a greater interest in hosting meetings, according to the owner-manager of one of the country’s leading professional congress organisers (PCOs). 

While the number of international students in Australia has steadily increased since borders opened to them in December last year, there are still 300,000 fewer than before the pandemic.

That means less revenue for tertiary institutions, with universities estimated to have lost around A$3-4.6bn in revenue from international student fees in 2020 alone, and more in 2021.

Emma Bowyer, owner and managing director of ICMS Australasia, said the opportunities for tertiary institutions in the meetings and events sector were ‘almost limitless’.

Bowyer, whose team is managing the 18th International Conference on X-Ray Absorption and Fine Structure at the University of Sydney, said: “Tertiary institutions looking to bid for and host meetings is nothing new but with such a focus today on self-funding and the dip during the pandemic on international student numbers it could certainly be a sector they target further moving forward.”

She added: “Meetings, and particularly international meetings, provide colleges and universities with the opportunity not only for additional revenue but the chance to demonstrate their expertise in a particular area of specialisation that can lead to recruitment and increased research grants through collaboration with international peers.”

This week’s 18th International Conference on X-Ray Absorption and Fine Structure is being hosted by the University of Sydney and the University of New South Wales, Sydney, the International X-Ray Absorption Society and the Australian Nuclear Science and Technology Organisation.

More than 300 in-person and virtual attendees are expected to attend the Conference, with participants from 40 countries.

The conference was secured by BE Sydney.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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