Event
legacy beyond economic-impact can be hard to conjure, and even harder to track
and analyse, but a Malaysian convention bureau has devised a system to manage the
event legacy journey.
Business
Events Sarawak (BESarawak) has launched AI.LEGACY, an artificial intelligence
impact management system designed to monitor, measure, and report the legacies
of business events hosted in Sarawak.
The platform
will enable users to:
- Track
the real-time impacts of business events
- Enable
event planners to make more informed decisions by leveraging data insights
- Collect,
analyse and manage event data via artificial intelligence
- Position
Sarawak as the legacy capital of business events in Malaysia and Borneo
Amelia
Roziman, CEO of BESarawak, highlighted a significant global challenge facing
the business events sector: the measurement and reporting of non-economic
outcomes and legacies.
“The
sector is heavily focused on quantitative data that other significant impacts
have been overlooked and therefore, unreported. We need to emphasise the impact
of events on social, environmental, and cultural aspects too—a shift that
AI.LEGACY is designed to support,” said Roziman.
“With
the power of automation, AI.LEGACY can produce important reports that validate
the planner’s work and help increase their chances of obtaining additional
support such as funds and endorsements. We are simplifying processes to make it
easier to improve long-term strategic planning through real-time insights.
AI.LEGACY is the way forward to make a difference.”
Wider potential
Professor
Lo May Chiun, AI.LEGACY project leader and senior director of the research, innovation
and enterprise centre at UNIMAS speculates that AI.LEGACY
can help not only the business events sector but also other industries unlock
their full potential. “In today’s world, where economic, social, and
environmental factors are key, it’s essential to have tools that enable every
industry to understand both their economic and non-economic benefits,” she
stated.
AI.LEGACY
Intelligent Impact Management System also serves as a one-stop centre for users
to conveniently book legacy clinic sessions and submit various applications,
including the Borneo Inspires Legacy Awards 2025. AI.LEGACY will be ready for
use starting early Q3/2025.
