Almost two-thirds
(63%) of association meeting planners are using artificial intelligence (AI) to
help them organise events, according to a new survey, but a significant skills
gap could be emerging.
The findings
are in a new white paper commissioned by The Hague & Partners Convention
Bureau and Ottawa Tourism which spreads further light on the rise of AI in the
conference sector.
More than 100
people took part in the survey, 91 of which were from associations.
Key
Findings:
- 63% of associations and
not-for-profits are already utilising AI in event organisation.
- A significant knowledge gap exists,
with 72% not engaging in AI education.
- 85% have no budget for AI training.
- Only 26 % are ‘upskilling’ in AI.
Ottawa
Tourism’s VP meeting and major events, Lesley Pincombe, said: "The
inevitability of AI in our sector is clear from our research. However, it's not
just about adoption; it’s about understanding and skilfully leveraging AI to
enhance our industry.
"This
upskilling is not just desirable; it’s essential for the sustainable growth and
innovation in our sector. The research
also highlighted the fact that there shouldn’t be fear associated with AI and
the knowledge needed for its use.
“Ultimately,
it is not for organisers to understand how to build or create AI tools, instead
they should be working with technology partners and AI experts to see how AI
can be integrated into the work they are already undertaking."
"AI is
rapidly becoming a key technology across so many different industries, ours is
no different,” added Bas Schot, head of The Hague & Partners Convention
Bureau. “Our industry must adapt swiftly to stay ahead, and this means
investing in knowledge and skills that align with these technological
advancements. However, we must be careful to protect our delegates and
ourselves as we make the most of what AI has to offer - we already need to
consider both the pros and the cons before we entrust vital information and
data to third parties – AI usage is no different."
Initial highlights
from the research showed that 63 per cent of association buyers were concerned about
the ethical implications of using AI in event organising. However, 65 per cent also thought governments
lacked the knowledge to legislate effectively.
Ottawa
Tourism and The Hague & Partners Convention Bureau advocate a proactive
approach to AI education in the association event sector, emphasising the need
for strategic partnerships, knowledge sharing, and resource allocation towards
AI competency.
The white paper - Ethics and Education - essential requirements for successful use of AI by association event organisers - was written by Adam Baggs from Soaring Worldwide
on behalf of The Hague Convention Bureau and Ottawa Tourism.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
