The German Convention Bureau (GCB) and PCMA have announced a
strategic collaboration designed to advance data-driven destination intelligence
for the international business events community.
The partnership will connect GCB’s strategic data management
initiative Open Data MICE Germany with PCMA’s AI-powered destination research platform
Destinaitor.
Under the new agreement, German destinations participating
in Open Data MICE will contribute their structured, machine-readable data to Destinaitor,
an AI-driven SaaS platform developed by PCMA and dFakto which curates, analyses
and matches destinations and venues to event planner requirements.
Connecting the two systems will ‘enhance global
accessibility, foster cross-border collaboration, and position business events
as catalysts for innovation, sustainability, and shared progress worldwide,’
they claim.
“Destinaitor is designed to unlock the full power of data
for the global business events community, said Sherrif Karamat, CAE, president
and CEO of PCMA and CEMA.
“By partnering with the GCB and its Open Data MICE
initiative, we are expanding the platform’s intelligence and reach—creating new
opportunities for destinations and business events strategists to collaborate
more effectively.”
Matthias Schultze, GCB’s managing director, said: “Open data
and AI-powered marketing hold tremendous potential for the future of business
events. The fact that German destinations are among the first to contribute to
Destinaitor clearly illustrates how, moving forward, applications worldwide
will be able to access and leverage the open, machine-readable data we provide
- setting a benchmark for innovation and strengthening Germany’s global
positioning in the business events industry.”
