Event attendees across Europe could find their facial expressions
coming under scrutiny more often following a tie-up between two event technology
companies.
UK-based Realise has partnered with Texas, US-based Zenus, a
leader in 'ethical facial analysis' for events in a deal which aims to increase
the latter’s reach in Europe.
Zenus’ uses AI-powered smart cameras that can passively analyse hundreds
of faces to capture audience energy scores, impressions, dwell time, and
demographics. Clients include leading event organisers, experiential agencies,
field marketers, and corporations.
“We’ve seen so many clients fail to collect the data that
provides truly actionable insights from their event investment. With the
combination of Zenus’ cutting-edge solutions and our high-touch support,
clients don’t have to be technologists to get successful results. We become a
seamless extension of the team and can deliver around the world,” said
Realise’s CEO David Preston.
Zenus CEO and co-founder Dr. Panos Moutafis added: “We are
delighted to be working with Realise. They came highly recommended, and we see
them as a great complement to our growing range of ethical AI products and
services. They understand the capabilities of our technologies, and as events
professionals they can deliver the necessary level of support for all our
clients.”
Zenus claims it behavioural analytics solution results in more
informed event designs, improved presentations, increased metrics for sponsors
and exhibitors, and additional ways to gain opt-in leads.
Realise works with event
technology suppliers to design and deliver welcoming experiences for
face-to-face and online events, providing event registration and data analytics
and insights. Realise also provides customised training and consultancy for
event companies, agencies, exhibitors, and speakers.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
