Cvent is aiming to
help event organisers reduce badge waste and cut badge carbon emissions by 57% through
a partnership with plastic-free card provider enviricard.
The technology provider said the collaboration, showcased at its annual customer conference - Cvent
CONNECT Europe – in London today, will help its customers ‘align their
programmes with corporate sustainability goals.’
Improved
sustainability initiatives rank among the top priorities for meeting planners
in 2026, according to the AMEX GBT 2026 Global Meetings & Events Forecast,
while 40% of event attendees said they expect ‘visible sustainability measures’.
“Our
customers are increasingly focused on delivering sustainable events that
reflect their brand values, and these partnerships offer a simple, tangible way
to achieve sustainability goals,” said Andreas Heckmann, Cvent chief customer officer.
“Whether
it’s using recyclable materials or keeping badge waste out of landfills, we’re
helping our customers take meaningful steps toward their corporate
responsibility goals without adding complexity to their planning.”
Enviricard’s
badges are produced from Invercote paperboard, sourced from responsibly managed
Nordic forests and manufactured at Holmen Iggesund’s EcoVadis Platinum-rated
mill before being printed at Ricoh’s sustainable European digital print network.
Together the practices claim to result in an estimated 57% reduction in carbon emissions,
compared to traditional PVC cards.
The
new eco-badge will be available to customers using Cvent OnArrival 360.
