Cvent, the event tech giant, has agreed to pay $400m for business-to-business sales and marketing platform ON24 in a move which highlights the synergy between the two sectors.
The all-cash transaction, which is expected to be completed in early 2026, brings together two complementary platforms serving
enterprise marketers and event professionals.
ON24’s
webinar and digital engagement
capabilities, first party engagement data, and AI-powered workflows will complement
Cvent’s event technology offerings.
Under the terms of the agreement, ON24 shareholders will receive
$8.10 per share in cash, representing a premium of approximately 62 per cent over
ON24’s closing share price on 10 November 2025, the last trading day prior to
ON24’s disclosure that it had received several indications of interest
regarding a potential transaction and a 51% premium to ON24’s 90-day volume
weighted average price.
“We are pleased to announce this transformative transaction which
marks an important new chapter for ON24,” said Sharat Sharan, co-founder, chairman and CEO of ON24. “We’re proud of our global, AI-powered, intelligent
engagement platform which enables enterprises to effectively interact with
their customers. I would like to thank our talented team around the globe for
what they have helped build at ON24, and I look forward to the next phase of
ON24’s journey.”
"ON24 has earned the trust of enterprise
organisations and marketers by delivering reliable, outcome-driven digital
engagement,” said Reggie Aggarwal, Founder and CEO of
Cvent.
“We look forward to supporting ON24 as they continue to deliver value
and working together to expand how brands engage audiences across digital and
in-person experiences.”
The
proposed transaction, which has been unanimously approved by the ON24 Board of
Directors, is expected to close in the first half of 2026, subject to approval
by ON24 shareholders, the satisfaction of regulatory approvals, and other
customary closing conditions. Upon completion of the transaction, ON24’s common
stock will no longer be publicly listed, and ON24 will become a privately held
company.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
