Lanyard and name tags just went
up a gear with the launch of a ‘smart badge’ that allows conference delegates to
check into sessions and download content.
Bizzabo has launched Klik Experiential, a ‘wearable
onsite technology’ that aims to improve the delegate experience while capturing
behavioural insights for organisers.
The New York-based experiential
operating system is hoping its reusable SmartBadge (pictured) will become a mainstay
at large or ‘flagship’ meetings and events.
The
technology lets attendees to check into sessions, download content, and exchange
contact information with exhibitors and other attendees with the click of a
button.
It also allows exhibitors to capture, access and use simplified, robust lead retrieval
through seamless interactions and event organizers to capture data through tracking.
Eran
Ben-Shushan, CEO and co-founder of Bizzabo, said: “With the introduction of Klik
Experiential, we’re inviting organizers to build on what they learned from
virtual events to make the new era of in-person events even brighter.
“The SmartBadge
enables the best of both worlds: face-to-face interactions supported by
powerful, intuitive technology to amplify the value of events for organizers,
attendees and exhibitors. Just because in-person events are back doesn’t mean
the data is gone.”
Additional
features of the SmartBadge include:
- OneKlik Touchpoint, which
eliminates the need for standard URLs or shipping and printing to and from
events. With just a click, attendees can download content and information
seamlessly throughout the event.
- Audience Lights, which
remotely light up attendee SmartBadges. Light up all the SmartBadges at once to
heighten engagement in large sessions or use customized colors for defined
groups, such as ticket types.
- Digital Heatmaps to
visualize attendee engagement in near-real time on organizers’ event dashboards
to better identify popular sessions and exhibitors.
- Gamification through
touchpoints, session attendance or Klik networking to enhance experiences and
provide increased opportunities for branded sponsorship.
- The Klik exhibitor portal,
which gives exhibitors easy, quick access to leads during and after the event.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
