ICCA is strengthening its commitment to sustainability and
advocacy with the appointment of Alexander
Alles as Senior Director, Advocacy and
Sustainability.
Alles was formerly executive director of JMIC - the Joint
Meetings Industry Council - and played a big role in establishing the Net Zero Carbon Events
framework.
His appointment by ICCA suggests the meetings industry association,
until now focused on networking and education, is ramping up its lobbying
efforts.
It also highlights a renewed commitment to helping its
members – a mixture of venues and DMOs - move from intention to implementation
when it comes to sustainability.
Alles’ gap-bridging role will see him working closely with
ICCA members and the association’s regional teams as well as policymakers and
international institutions.
Senthil Gopinath, CEO of ICCA, said: “Advocacy and
sustainability are central to our mission, and ICCA is making a purposeful
investment to lead boldly in both areas. This senior role strengthens our
ability to deliver meaningful strategies, support our global community, and move
our industry from ambition to action.”
Alles said: “I am honoured to join ICCA at such an
important moment for the business events industry. I look forward to supporting
ICCA’s vision by advancing a strong global advocacy agenda and helping embed
sustainability—particularly the Net Zero Carbon Events framework—across the
ecosystem to accelerate real, measurable progress.”
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
