Glasgow Convention Bureau launches meaningful meetings initiative

Sustainability / 
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GCB meaningful meetings Aileen Crawford launching In Glasgow Meetings Mean More at the SCOTO Conference on 6 March with team members (left to right) Anna Young, Nicola Muir, Tracey Martin and Carron Tobin, Executive Director of SCOTO Photo Credit: Supplied

Glasgow Convention Bureau (GCB) has launched an initiative to help conference organisers and their delegates deliver ‘more meaningful social and economic impact’ when meeting in the city.

The In Glasgow, Meetings Mean More programme, unveiled at the 2026 SCOTO Conference last week, is designed to make it easier for planners to embed responsible and regenerative principles into their events.

Through the programme, which consolidates GCB's existing advice on sustainability and legacy, organisers will be able to access UN Sustainable Development Goal workshops, guidance on greener delegate choices, connections to local charities and social enterprises, and support from the Glasgow Conference Impact Network. 

A new Community and Social Enterprise Map has also been created to help delegates identify local organisations, tours, venues and suppliers whose income directly supports community initiatives.

Carron Tobin, executive director of the Scottish Community Tourism Network, said the ambition was to 'recalibrate tourism' so it delivered for Scottish communities and the environment.  

“The In Glasgow Meetings Mean More initiative is a great and practical example of where the Glasgow Convention Bureau is helping delegates find a local enterprise in their free time; for city tours, refreshments, or locally made gifts, knowing these purchases directly support the community that the local enterprises are helping.”

 

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