Leaders across the international business events sector have launched a new industry-wide sustainability framework aimed at creating a common approach to environmental and social impact measurement for conferences, exhibitions and meetings.
The Sustainable Event Goals (SEGs), unveiled during IMEX Frankfurt, are designed to translate the United Nations Sustainable Development Goals (SDGs) into practical guidance for event organisers, suppliers and destinations.
The initiative comes as the sector faces increasing pressure from clients, governments and stakeholders to demonstrate measurable sustainability outcomes while navigating a patchwork of existing standards and reporting frameworks.
Developed by a cross-sector working group convened by Destination Canada and supported by professional congress organiser Kenes, the Events Industry Council, PCMA and American Express Global Business Travel, the framework maps the 17 UN Sustainable Development Goals into 13 goals tailored specifically to the events industry.
“The SEGs are not a certification or a reporting mandate,” said Virginie De Visscher, executive director, business events at Destination Canada. “They are a neutral, widely adoptable translation layer that helps event professionals integrate sustainability at every stage of the event lifecycle.”
The framework covers environmental, social and governance priorities including carbon and resource management, accessibility and health, labour and community impact, transparency and innovation.
Industry leaders said the initiative is intended to simplify sustainability implementation and encourage broader adoption across the sector.
“We’re at a pivotal moment for the industry,” said Sherrif Karamat, CEO of PCMA. “If there’s one issue that could dislodge our industry it’s climate and sustainability — and the SEGs make it possible for every organization to start translating global goals into practical decisions.”
The Events Industry Council will oversee stewardship of the framework, while the original working group and sponsor partners continue development and implementation efforts.
Next steps include pilot programmes at major international events, the development of practical guidance for organizers and suppliers, and further industry consultation ahead of a broader rollout later this year.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
