Most planners’ budgets will remain the same or decrease, according to
latest Northstar Cvent Meetings Industry PULSE Survey EMEA, but 38 per cent expect
to see an increase.
This research cycle is comprised of 119 responses from planners of all types and is compared to similar data collected from North America.
The survey also found that as costs rise and meetings grow in
importance, organisers are focused on delivering ROI from their meetings. Planners
are seeking ways to make cost savings that do not have a negative impact on the
attendee experience.
The rise of online communities and the threat
of being ‘undersold’ by competitors are taken seriously. But mainly planners
are concerned that the cost to produce their meetings will outweigh the value
derived from them.
Optimism levels have dipped slightly, with 43 per cent of planners more optimistic today than they were six
months ago, against 51 per cent last time. A quarter (24%) say they are ‘less
optimistic’ than they were six months, the highest level all year.
More than a third of planners (34%) in EMEA
expect to add staff to their events teams in 2025. This is significantly more than in Northern America where only 19 per cent are looking to hire new recruits.
However, planners report fewer difficulties with their
hotel and venue partners, but costs remain the biggest problem by far.
Download the full report now to learn more about
these trends and what they mean for your events.
