A series of hybrid ‘experiments’ will explore the possibilities of future events.
The Rotterdam Experiment, led by futurist and author Yuri van Geest, will investigate innovative solutions for event planners in the face of Covid-19, climate change, and digitisation.
An initiative of the Rotterdam Partners Convention Bureau, the series kicks of this week with an event exploring how to connect the ‘real’ and ‘virtual’ worlds in networking scenarios.
Virtual Reality expert Freek Teunen will be involved in this first experiment.
Yuri van Geest said: “We are entering a new world: from control to trust, from scarcity to abundance, from separation to unity and from short term to long term. In our hearts we are connected to ourselves, each other, nature and the universe.
“We allow necessary imagination for the transformation of the system that is now revealing itself. For the event industry this means, among other things, space for co-creation, longer and content driven sessions, deep, personal and professional stories, retreats and new forms of being together.”
Each experiment takes place at a different location and is organised in a hybrid form and will be held every two months until November 2021. This means that a select group is physically present, and a larger audience can interactively ‘experiment’ with it at home or elsewhere.
Each experiment focuses on one theme and holds a panel discussion with relevant guests. The goal is to find solutions for the event of the future with seven experiments and seven different themes. All knowledge gained will be shared online. The themes for upcoming experiments can also be found online.
Home to one of the world's largest ports, Rotterdam also has an international reputation for radical architecture, urban renewal, and innovation. The first edition take place on Thursday, December 3 , 1pm-3pm CET, online or in person at Postillion Hotel and Convention Centre WTC, Rotterdam.
Register here.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
