With increasing distractions and digital fatigue, 42.7 per cent of event
professionals struggle to keep attendees engaged, a new report by event
technology provider, EventsAir has found
Budget limitations also continue to be a primary concern for event
professionals, with as many as 63.5 per cent of survey respondents identifying financial
constraints as their biggest challenge in 2025.
Drawing on responses from more than 370 event professionals and interviews with
industry leaders – the findings aim to provide guidance for event professionals
looking to stay ahead in a rapidly changing environment.
Other key highlights from the report include:
- A majority of 95.4 per
cent of event professionals rated in-person events as either very important
or moderately important.
- High-quality content is
now the single most important factor for event success, according to 79.7 per
cent of event professionals surveyed
- Technology plays a
critical role in modern event planning, with 79.3 per cent of event
professionals using event management software.
“The global events market is undergoing unprecedented change, driven by
technology, shifting attendee behaviors, and new industry challenges,” said
Renee Elliott, chief customer officer, at EventsAir.
“We invested in producing this important report to provide event planners with
a clear understanding of these transformations, empowering them to adapt,
innovate, and excel in this dynamic environment.”
The full report is now available for download on the EventsAir website.
