Survey explores impact of social media use on event professionals

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A new survey aims to uncover the extent to which screen time and social media use is having a deleterious impact on the mental health and wellbeing of event professionals.

 

Anecdotal evidence suggests meeting planners and marketers spend a significant portion of their day in front of screens, often scrolling through their LinkedIn or Instagram feeds.

 

Now - in a first-of-its-kind survey - Northstar Meetings Group – publishers of AMI – is gathering hard evidence of the time ‘eventprofs’ spend online, and the impact it is having.

 

The survey asks why meeting professionals spend so much time online, how they use social media platforms to enhance their events, and whether they think their time is well spent.

 

It also delves into the health implications of screen time and social media use, asking whether users feel ‘in control’ of the amount of time they spend online, and how it affects them personally.

 

AMI Editor and NMG-UK editorial director James Lancaster said: “Sitting in front of a screen is how many people spend their working lives - and this has been the case for decades. But the proliferation of social media channels has added another dimension, which doesn’t always feel healthy.

 

“We know from talking to meeting professionals that many of them struggle to manage the amount of time they spend online, so we thought it was important to get a clearer picture of what’s going on.

 

“It could be that this is just a facet of contemporary life that we are still getting used to – or it could be that there’s a more serious problem that needs to be addressed.

 

“We’re hoping our survey will tell us which of these scenarios is closest to the truth.”

 

 

 

 

 

 

 

 

 

 

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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