The
Barcelona-based business events tradeshow has announced it will focus on
'culture creation' as the business events world adapts to a more disparate
working environment post-pandemic.
IBTM
World 2022 which will take place at Fira, Barcelona, from the 29 of November to the
1 of December, will take a closer look at how modern business challenges are
creating opportunities across the industry, and explore the convergence of
events and business culture.
IBTM
World event director, David Thompson said: “Business events are back to fill
the gap they left, but they have also stepped up to fill the new gap that’s
appeared: the place where business culture lives. This year, we’re looking at
how the technology we are using, the experiences we are creating, and the
destinations we are visiting create limitless cultures for businesses and
incredible potential for events and deliver the opportunity for better business
results.”
As part
of its focus on creating culture, IBTM World 2022 will include the introduction
of IBTM Cultural Roadshows. Designed to showcase different cultural
destinations around the world, the Roadshows will explore how destinations use
their unique cultures to create huge potential for events.
IBTM World’s
Knowledge Programme will focus on the event’s core cultural theme and include
session tracks on connections, business, careers, brands and experiences. IBTM
Accelerate will showcase innovative ideas with a roster of speakers delivering
inspirational short talks.
In order to give buyers more time to attend educational
sessions and meetings during the event, this year’s Buyer Programme and the
Association Programme will take place the day before the official start of the
event, on Monday 28 November.
To register for the event please click here.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
