Identifying and reducing risks for association event planners and local suppliers is the intent behind a new project launched by the Copenhagen Convention Bureau.
Working with international and local stakeholders, a new Copenhagen Convention Bureau project aims to unlock ‘much-needed knowledge’ about risk in the global meetings industry.
In part, the project is a response to the challenges of the last few years - such as Covid-19 – which have uncovered several risk scenarios related to planning and hosting large congresses and events.
The project will look at the risks that international associations and local suppliers experience when organising a congress, and how the global meetings industry can move towards a more balanced approach to risk-sharing management.
The mapping of risks will be done through desk research, surveys, and interviews, and Copenhagen CVB will then map the primary risks for each stakeholder group.
By launching the project, Copenhagen CVB hopes to gain new insight that can be shared with its stakeholders and partners to improve the overall experience for associations and suppliers in connection with congresses held in Copenhagen.
"The urgent need for a better, mutual understanding of what risk is to one another in the international meetings ecosystem will hopefully lead to a stronger two-way communication on the subject and us all doing better business together. We sincerely hope the project will inspire and create awareness of risk on an organisational level as well as generate new thoughts and perspectives that will benefit future industry collaborations”, says Bettina Reventlow-Mourier, deputy director of conventions at Wonderful Copenhagen.
Copenhagen CVB is working with several selected national and international stakeholder groups, including leading industry organisations and associations such as ESAE, ICCA, PCMA, IAPCO, AIPC and more. Consultants Karen Bolinger, Mayvin Global, MI Global Partner, and Danish risk experts are helping conduct the project.
All the findings will be assembled in a final report, which is expected to be finished in June 2023. Overall key findings will be shared with stakeholders and project contributors.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
