BroadcastMed, a provider of medical content with 1.7 million doctors on its database, has snapped up virtual and hybrid event tech company Digitell for an undisclosed fee.
The acquisition, which happened on December 23, 2021, was announced this week, and is designed to help BroadcastMed increase its reach to a ‘vast array of healthcare professionals’.
Established 27 years ago, BroadcastMed acquired ORLive in 2014, the first company to broadcast surgery online, and now has a huge portfolio of live and on-demand content on its website.
Digitell is behind a digital content management system that allows clients to rapidly create, customize and launch their projects. It uses a customizable platform to design, build and deliver thousands of virtual and hybrid events, webinars, and on-demand educational sessions.
“It is our strong belief that this alliance will bring about only positive changes for all stakeholders, especially our clients and the HCPs they serve,” Ross Joel, CEO and Co-Founder of BroadcastMed stated about the acquisition.
“The combined companies will be stronger in this growing market, and the increased resources will ensure that we can continue to provide quality service and innovative tools for our customers and clinicians,” Peter Gailey, President and Co-Founder of BroadcastMed added.
BroadcastMed is backed by 424 Capital, a growth stage investor. Brennan Mulcahey, partner at 424 Capital, and BroadcastMed Chairman, noted the value of the combination.
“Both Digitell and BroadcastMed have a long track record for innovating and creating best-in-class solutions. This new partnership advances BroadcastMed’s mission of healthcare intelligence, furthering the goal to engage, educate, and inspire today’s healthcare workforce.”
“Digitell was seeking a partner that shared our culture and would support its strategic and technological initiatives,” Digitell’s Brian Zambotti explained. “This partnership will also allow us to continue the tradition we have for excellent client service and exceptional event execution.”
Written By
James Lancaster
AMI editor James
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