Conference matchmaking platform Conferli has developed two
new tools to help bring structure, comparability and realism to subvention and
help associations better understand how they can access destination support.
The Association Guide to Subvention – Practical Edition has been
created for associations who organise conferences and are seeking clarity around
destination support while its Global Destination Support Filter helps
associations see which cities offer which types of support.
With associations under increasing pressure to justify
destination choices due to rising costs, greater accountability from boards,
and growing expectations around impact and sustainability, Conferli said it had
identified a need to provide guidance for them to make planning easier.
The free guide focuses on how destination support works in
practice and how it fits into real decision-making moments, explaining what
subvention means today. It also includes practical guidance around the different
forms of financial and in-kind support destinations offer and when and how
associations should engage with destinations.
Conferli said destination support was one of the ‘least
transparent elements in conference planning’ so it hoped its new support filter
would provide a visible benchmark for associations. The filter allows
associations to see which cities provide which types of support and compare them
against the financial, in-kind, sustainability and impact-driven initiatives they
offer.
“As associations become more strategic in how they select
destinations, transparent and comparable destination support is no longer a
nice-to-have, but a deciding factor,” it said.
Visit Conferli for the guide and benchmarking tool.
