Malaysia’s largest state, Sarawak, has
published the first volume of its academic journal designed to help the international
market ‘reset and recover’ while identifying event legacy impact opportunities.
Business Event Sarawak (BESarawak), Sarawak’s
official convention bureau, partnered with several institutions, including the
International Congress & Convention Association (ICCA) and Curtin
University Malaysia to produce the International Journal of Business Events and
Legacies (IJBEL).
The 115-page journal uses practical industry
case studies and academic analysis to address a host of topics including the
effectiveness of hybrid events; managing sustainable events in an urban
destination; hosting business events in times of crisis; optimising e-tourism and
e-marketplaces for business events, and legacy approaches.
The opening
chapter of the journal addresses the legacy impact of business events using
a case study of the International Conference on Education in the Digital
Ecosystem (ICEdDE) 2019. Using a legacy mapping system, BESLegacy Initiative
Guideline, BESarawak was able to map and demonstrate the short, medium, and
long-term legacy impacts of the conference.
Among the downloadable papers in the journal
are ‘Managing
Minor Events for a Sustainable Tourism Development of an Urban Destination’
which reflects on the potential role of minor events in supporting a
sustainable tourism development of an urban destination.
The journal also examines ‘The
Perspectives of Event Experience Post Covid-19’ which looks at why stakeholders
in event education and event design need to rethink the delivery of event
experiences – prioritising creating memorable experiences.
“Sarawak’s business events industry is
proactive in searching for new ways to deliver business events successfully and
lead the way in terms of industry development,” said Amelia Roziman, BESarawak’s
CEO. “We are looking outwards to help the global industry reset and recover through
empirical research and real industry experiences. This involves forging
collaborations at micro and macro levels with local, national and international
players.”
BESarawak also worked with the Universiti Teknologi
MARA and Sarawak Research Society to develop the journal and sought support
from international destinations including Singapore, the UK, Italy, France,
Spain, Australia, China, USA, Oman, Libya, Serbia, Iran, Greece, Switzerland in
order to collate data, research and case studies.
The International Journal of Business
Events and Legacies volume one can be downloaded in full here.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
