The Events Industry Council (EIC) is aiming to highlight the
valuable role business events and exhibitions play in boosting economies, accelerating
innovation and strengthening connections with a new initiative.
Global Meetings Industry Day (GMID) 2026 will take place on
6 May and will start a year-long campaign that will spotlight the significance
of business events and exhibitions as the human catalyst for global growth.
The event is expected to unify the international business
events community at a time when it has suffered from fragmented advocacy with
critics berating the lack of cohesion that has prevented a clear voice to
governments.
EIC president and CEO Amy Calvert, said the council wanted
to ensure that business events are recognised for their ‘true purpose and
impact’ and as catalysts for connection, innovation and progress.
She said: “At a time of increasing complexity and
fragmentation, our industry plays a vital role in bringing people together to
share ideas, build understanding and move the world forward. Our ability to
shape communities through positive economic and societal impact is our best
story and our people are our best resource.”
GMID will include the release of the 2026 Global Economic
Significance of Business Events Study. Developed in partnership with Oxford
Economics, the research will provide updated, credible data on the industry’s
global contribution - quantifying jobs, business activity and community impact
- and reinforcing its role as a driver of growth and innovation worldwide.
Stephanie Harris, president of the Incentive Research
Foundation and 2026 EIC board chair, said GMID belongs to every part of the
business meetings ecosystem – from planners and suppliers to destinations,
educators and corporate leaders - and encouraged support from all areas of the industry.
“When we show up together, we demonstrate the true scale and
influence of our industry, and we inspire those in our industry - those who can
be our best champions.”
To learn more and access the GMID 2026 and Advocacy toolkit,
visit:
https://news.eventscouncil.org/gmid/
