A series of case studies by the Copenhagen Convention Bureau aims to demonstrate what happens when associations prioritise long-term
positive impact in the early planning stages of an event.
Using a revised legacy methodology, the Copenhagen Legacy Lab
(CLL), part of the Copenhagen Convention Bureau (CCB), has generated, measured and reported the positive impact of five events hosted in the city in 2022.
“Congresses have a great potential to be catalysts for
positive societal change. We hope that more associations will see positive
impact and legacy as a natural extension of their congress and make it part of
their business model,” said Copenhagen Legacy Lab lead, Annika Rømer.
Written by scientific journalist, Jens Degett, each case
study includes the Copenhagen Legacy Lab 7-Step Model to illustrate how legacy
has been embedded in each step of the process. The steps are: Strategic
goals and societal needs, objectives, inputs and activities, outputs, outcomes, impact,
and potential legacy.
The case studies differentiate between the immediate
outcomes of an event and the potential long-term impact and legacy. In the first case study
of the series, written about the 54th Annual Meeting of the European Society for
Paediatric Gastroenterology Hepatology and Nutrition (ESPGHAN), the immediate outcomes
of the event included enhanced knowledge from the Planned Family Education Day, an
uptick in participant interest to undertake a PhD or postdoc on the topic and the establishment of a research
fund.
The outcomes aligned with the strategic goals, societal
needs and objectives of the event which were to commit to Sustainable
Development Goals three and four: Good Health and Well-Being, and Quality Education. The conference also aimed to promote children’s health with a focus
on the gastrointestinal tract, liver, and nutritional status, through knowledge
creation and close research and talent gaps within this field.
“In the three years since the launch of Copenhagen Legacy
Lab, we have gained insight into the processes, challenges, and opportunities,
just as we have been able to develop and finetune both methodology and tools,”
said Bettina Reventlow-Mourier, deputy convention director at Wonderful
Copenhagen, operator of CCB.
“We have gathered our latest cases in this series which will
be launched over the next weeks. They all differ, and each delivers different
outcomes.”
Read the first case study here.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
