A meeting of association executives and destination
marketers committed to creating more ‘purposeful’ conferences will convene in
Australia.
BestCities Global Alliance has announced its next annual
Global Forum will take place in Melbourne, January 18-21st , 2024.
BestCities’ flagship event is attended by industry
thought-leaders, international associations, and destinations that are members
of BestCities.
Last year’s event in Vancouver extended registration to planners
from corporations who arrange large international events that rotate around the
world.
While Global Forum is typically held in December, BestCities
has elected to host the next event in January 2024 to coincide with the
Australian Open tennis tournament.
The event will explore how in-person meetings are critical
to cultivating meaningful connections and purpose for meeting planners, associations,
and delegates.
BestCities managing director Lesley William said: “With its
warm and welcoming community, Melbourne offers once-in-a-lifetime experiences,
and access to powerful knowledge sharing that has contributed to breakthrough
legacies for international associations.”
Melbourne Convention Bureau chief executive Julia Swanson
said: “We deeply value the relationships and collaboration amongst our partner
cities around the world and are excited to be hosting the next Global Forum
here in Australia’s events capital Melbourne. It’s an exciting time for these
global perspectives to come together and chart a way forward for our sector.”
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
