Since the worst years of the Covid
pandemic, 'bleisure' (adding leisure days to business trips) has become one of
the main trends for the travel and hospitality industries worldwide.
Now an online survey of
association conference organisers aims to reveal if and how the Bleisure trend
is changing the habits of association conference participants in terms of
adding extra days to their conference trips.
The short survey, being carried out
by MICE Knowledge and Conferli, will also explore the attitudes
of association conference organisers towards add-on leisure elements such as
pre- and post-conference tours and the importance of cities’ leisure
attractions in their choice of conference destinations.
Anyone who completes the
survey will get a full report of the results.
Rob Davidson – managing director,
MICE Knowledge, said: “The results of the survey will be of great interest to
association conference organisers and organisations with responsibility for
marketing cities for conferences and tourism. The research follows last year’s survey
of convention bureaux, which showed how they are promoting Bleisure in
their marketing campaign.”
Nienke van der Malen – CEO
& Founder, Conferli, added: “Digging into why people linger longer in
cities for conferences, we're on a quest to understand how a city's vibe adds
meaning to meetings. We're unravelling to what extent relaxing and enjoying the
city is part of the deal when attending a conference, making it more than just
business.”
The closing date for the
survey is September 30th, 2023.
