Good Travel Management’s new report analysed factors including gender pay gap parity, women’s safety,
female workforce participation and proportion of well-reviewed hotels, to reveal the safest
cities for female business travellers.
The report also delved intoaverage review scores of
co-working spaces and taxi services to produce a guide to the safest and most
supportive destinations for female business travellers.
In first place, with a score 9.04 out of 10 is Switzerland’s
capital, Bern. Bern scored highly among all the categories, but has the
strongest score in women’s safety (9.91) which is second only to Copenhagen.
Bern also has the highest percentage of high-quality hotels,
with just under 70 percent averaging a score of four starts or higher. It also
has the highest average online review score of co-working spaces of all the
cities studies, with an average score of 4.45 out of five, while it similarly
had an impressive average taxi rating of 4.23 out of five, making it an ideal
destination for female business travellers.
In second place is Wellington, New Zealand, with a score of
8.11 out of 10. With an ‘outstanding’ workforce participation rate – the
highest of all cities studied – and strong women's safety metrics (9.38).
Notably, New Zealand also has the highest female workforce
participation rate in the world (66.9 percent). This strong cultural emphasis
on gender equality enhances the appeal of the city as a destination where
female business travellers can thrive both professionally and personally.
Just missing out on the top two place is Amsterdam, with a score
of 7.86. Amsterdam performed well across all categories studied, in particular
for women’s safety, for which it secured a score of 9.47, placing it seventh in
the world for this category.
But it ranked the best for its exceptional quality of
business travel-related amenities. Over half of its hotels are reviewed at four
stars or higher, while it has the second-best reviewed taxi services in the
world, receiving an average review score of 4.59, second only to India’s New
Delhi (4.71). It similarly has an impressive average review score of 4.6 for
its co-working amenities.
Stockholm, Sweden (7.63) and Vienna, Austria (7.45) complete
the top five safest cities for female business travellers.
Laura Busby, commercial director for Good
Travel Management, said “Women’s safety is often an overlooked aspect of
business travel, despite its critical importance as more women take on roles
requiring frequent travel.
“Ensuring that female professionals feel secure and
supported while on the move is not just a matter of well-being but also of
enabling them to perform at their best. Partnering with a travel management
company ensures trips are planned with safety and inclusivity at their core,
offering invaluable support for female travellers and businesses alike.
“Organisations that prioritise safety and inclusivity not
only protect their employees but also enhance their overall travel experience,
paving the way for greater success and productivity.”
You can view the full study findings here.
