Bangkok will host the Global Association of the Exhibition
Industry’s (UFI) Asia-Pacific Conference in 2026.
The UFI Asia-Pacific Conference is a regional gathering for
professionals in the exhibition industry to ‘examine issues affecting the
industry, exchange experiences, network and explore business opportunities in
the host destination.’ The 2026 edition is expected to attract at least 200
delegates to Bangkok.
The latest Thailand Convention and Exhibition Bureau (TCEB)
data indicates that Thailand’s exhibition industry has rebounded strongly, and
overseas exhibition visitors are leading the way. In the nine months from
October 2022 to June 2023, the number of overseas exhibition visitors stood at
204,397. This translates to 46 per cent of the total 440,946 overseas MICE
visitors recorded.
UFI CEO, Kai Hattendorf, and TCEB President, Chiruit
Isarangkun Na Ayuthaya, signed a Memorandum of Understanding (MOU) during a
press conference held on August 22 at Queen Sirikit National Convention Center
(QSNCC) in Bangkok.
Hattendorf commented: “UFI and TCEB have a long-standing
partnership, and UFI is delighted to return to Bangkok in 2026 – this time with
our Asia-Pacific Conference. Together, UFI and TCEB will make sure that event
industry leaders from the region and beyond will find their time well spent –
and leave with new insights, make, and renew contacts, explore business
opportunities, and experience Thailand’s friendship, hospitality and
professionalism.”
Chiruit added: “TCEB has been a staunch supporter of UFI
through the years and we look forward to working together again to energise the
global trade show industry… It will offer opportunities for Thai entrepreneurs
to showcase their capabilities and expand their network globally. The value of
hosting an event as important as the UFI Asia Pacific Conference is
undoubtable. Thailand and the region will benefit from the ideas, insights, and
friendships inspired by it.”
