The Malaysian state of Sabah will host more
than 800 international delegates at the second edition of the International
Business Events Forum – BE in SABAH 2025 in February.
“Renowned as the ‘Land Below the Wind’, Sabah
offers a unique blend of natural wonders, cultural heritage, and modern
sophistication. Its strategic location in the East ASEAN Growth Area positions
it as a hub for innovation and collaboration,” said Dr Hajah Rosmawati Haji
Lasuki, CEO of SICC and organising chairperson of BE in SABAH 2025.
“BE in SABAH 2025 is not just an event; it is
a platform for transformative dialogue and actionable strategies that redefine
the role of business events in economic growth and cultural preservation.
Sabah’s unique position in East ASEAN makes it a vital hub for fostering
collaboration.”
With ambitions to secure a reputation as a ‘premier
gateway for business events (BE) in southeast Asia, the conference promises to ‘engage
key stakeholders, foster growth, and elevate Asia Pacific’s profile in the
global Business Events arena, contributing not only to tourism revenue but also
sustainable community development.’
Delegates will have the opportunity
to engage in more than 600 minutes of educational sessions delivered by a
growing roster of international speakers including ICCA’s CEO Senthil Gopinath,
David Powell, Honorary British Consul (Sabah) cum managing director, Asia
Ability Training & Consulting, Dame Doria Cordova, CEO of Excellerated
Business School for Entrepreneurs and many more industry stalwarts.
Sessions will explore a variety
of topics, including the future of business events in ‘Is Our Business a Risky
Business?’, leadership in ‘Talent Acquisition and Retention in a Globalised
Workplace’ and legacy in ‘Community-based Tourism’.
A detailed schedule of the BE Sabah
Conference can be found on the website.
“I am confident that the Business
Events Forum will not only be a platform for knowledge exchange but also an
opportunity to discover the endless possibilities that Sabah holds for business
ventures,” said Christua Liew, minister of tourism, culture and environment
Sabah.
The conference is a joint venture between the
Malaysian Association of Convention & Exhibition Organiser & Suppliers
(MACEOS) Sabah Chapter and Sabah International Convention Centre (SICC) are
hosting the second edition of the international Business Events (BE), taking place
at the Sabah international Convention Centre between 27 and 28 February 2025.
