Poland's Silesian region sets its sights on becoming a prime conference destination as it launches its conference ambassador club.
The southern Polish region of Silesian hosted more than 50 representatives
from academia and the business sector for the second edition of
Silesia Ambassador Day. The event at the Guido Coal Mine in Zabrze, 320 metres
underground, also served as the official launch of the Silesia Ambassador Club –
the second regional ambassador club in Poland.
The Silesia Ambassador Club's establishment is the result of a tripartite agreement
signed by the Polish Tourism Organisation – Poland Convention Bureau, the Polish
Conference and Congress Association (SKKP), and Silesian Tourism Organisation –
Silesia Convention Bureau.
"This initiative represents a transformative step in
Silesia’s evolution as a centre for business tourism, particularly within the
congress and conference sector," said Paula Fanderowska, president of the
Polish Conference and Congress Association (SKKP).
"I am confident that the Silesia Convention Bureau, as the
driving force behind this initiative, will serve as a vital conduit between
academia and business, facilitating synergy between these two crucial spheres."
The Polish Congress
Ambassadors Programme, which has been in operation for over 25 years,
recognises individuals who play a pivotal role in advocating for Poland as a
prime congress destination. Each year, the programme’s jury selects nominees
and bestows upon them the honorary title of Polish Congress Ambassador. This year the title was awarded during the Silesia Ambassador Day.
“As a Silesian, I take great pride in the region’s
remarkable capacity to host world-class events, so it is with immense pride and
enthusiasm that I join the newly established Silesia Ambassador Club,”
explained said Dr Barbara Smorczewska, president of the Polish Association of
Work and Organisational Psychology, member of the European Association of Work
and Organisational Psychology, and academic at the University of Silesia in
Katowice.
“I had the privilege of co-organising the 21st Congress of
the European Association of Work and Organisational Psychology, held at the
International Congress Centre in Katowice in 2023. In recognition of my
contribution to the successful execution of this congress, I was honoured with
the Polish Congress Ambassador title for 2022–2023. As a psychologist, I deeply
value the importance of in-person gatherings in fostering professional and academic
collaboration.”
