It may not feature the hedonistic aspects of advertising
culture depicted in Mad Men, but it’s hoped a conference in Malaysia next month
will do wonders for the local economy.
More than 1,000 advertising executives have registered for the
45th International Advertising Association World Congress, at the Setia
Spice Convention Center, in Penang, next month.
Local officials say hosting the event aligns perfectly
with the city’s ‘2030 vision’ to create a more ‘resilient and dynamic economy’,
which currently leans heavily on manufacturing.
The likes of Google, Meta, and SEEHER will be represented at
the three-day congress, which is taking place in Southeast Asia for the first
time and marks three important milestones.
“This congress is not just a convergence of ideas but a
celebratory moment, commemorating the 85th Anniversary of IAA Global, the 30th
Anniversary of IAA Malaysia, and International Women’s Day” said congress chairman
John D Chacko, president of IAA Malaysia and VP of IAA Global.
Chow Kon Yeow, the chief minister of Penang, added: “The
Penang state government also sees this congress as an opportune moment to
showcase Penang's investment potential and attract diverse investments. Our
strategic alignment aims to create a more resilient and dynamic economic landscape,
fostering innovation, job creation, and sustainable development.”
And he hoped the business community would get involved in
proceedings.
“I encourage local businesses, brands, and organisations
from various industries such as manufacturing, healthcare, finance, pharmaceuticals,
FMCG, semiconductor, real estate, and many more to seize this unique opportunity.
Participation in the congress offers a platform for knowledge exchange, networking,
and collaboration, positioning Penang as a thriving hub for diverse industries.”
The meeting, taking place March 6-8th, falls within the HRD Corp claimable category,
which means Malaysian attendees are entitled to daily allowances of up to MYR 400
per day per pax, reimbursement for flight tickets, accommodation, and land
transport.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
