Penang flutters into action for international butterfly conference

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L-R Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau, Joseph Goh, CEO of Entopia & YB Wong Hon Wai, Penang state executive councillor for tourism and creative economy. L-R Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau, Joseph Goh, CEO of Entopia & YB Wong Hon Wai, Penang state executive councillor for tourism and creative economy. Photo Credit: Supplied

A mix of rich biodiversity and commitment to conservation helped Penang, Malaysia to secure the upcoming International Conference of Butterfly Exhibitors and Suppliers (ICBES 2024).

Between 4 and 7 November, delegates will first meet at Ascott Gurney Penang, with the conference culminating at Entopia, Penang’s butterfly sanctuary and nature learning destination. 

“Penang, known for its rich biodiversity and commitment to conservation, is a perfect setting for this important gathering,” said Joseph Goh, CEO of Entopia. “This will be a unique opportunity for all of us to exchange knowledge, explore new ideas, and foster collaborations that will further advance our collective mission.” 

The conference, exhibition and post-conference tour is expected to attract 100 delegates from 19 countries. 

Founded in 1997, the International Association of Butterfly Exhibitors and Supplier previously hosted its annual conference in Penang in 2000 and 2009, making the 2024 edition its third time in the ‘Pearl of the Orient’.

Participants will have the chance to explore Penang, including a George Town Heritage Tour, a visit to Penang Hill, and a hike at Penang National Park. 

“The ICBES 2024 is a significant event for Penang, showcasing our state’s commitment to biodiversity and conservation,” said YB Wong Hon Wai, the Penang state executive councillor for tourism and creative economy (PETACE). “We are excited to support this conference and welcome delegates from around the world to experience what Penang has to offer.” 

Mr. Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau (PCEB), added, “The Estimated Economic Impact (EEI) for this event is RM 1.45 million, underscoring the significant benefits that ICBES 2024 will bring to our local economy. This conference is a prime example of how Penang continues to attract high-value, high-impact events that drive economic growth while showcasing our state’s unique offerings.” 

The post-conference tour to Sungai Relau National Park in Pahang from 8 to 10 November 2024 will allow delegates to experience Malaysia’s natural beauty, providing an enriching end of the conference. 

In November, Entopia will launch the Wings of Lepidoptera exhibition, a showcase featuring Micro-Macro Imaging Photography that delves into the mysteries of butterfly and moth  wing structures.

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