New Zealand has secured the annual Amway Distributor seminar
which will provide an estimated NZ$40 million boost to the New Zealand’s
economy.
From October to December 2023, almost 10,000 of Amway
China’s top achievers will visit Aotearoa New Zealand. Amway, short for ‘American
Way’, is an American multi-level marketing company that sells health, beauty,
and home care products.
Prior to COVID-19, China was New Zealand’s second largest
market, and have contributed more than NZ$1.7 billion to New Zealand’s economy.
A range of agencies and industry including Tourism New
Zealand, Tātaki Auckland Unlimited, and industry operators worked together to
attract the event which is largely programmed in Auckland and Queenstown, with
visits to Rotorua and Aoraki Mount Cook.
Tourism New Zealand chief executive, Rene de Monchy said tourism’s
contribution is critical to New Zealand’s economic recovery. “Securing the
Amway China visit is not only a win for our industry but will help to provide a
cash injection into New Zealand’s retail, accommodation, hospitality and
transport sectors during our off-peak season.”
Ken Pereira, head of the Auckland Convention Bureau, a
division of Tātaki Auckland Unlimited, added: “Tāmaki Makaurau Auckland has
long been a popular destination for visitors from China. We cannot wait to
welcome Amway China’s distributors to Auckland for the first time, extend our
manaakitanga, and showcase the amazing experiences and attractions across our
region.
“A business event programme of this scale will deliver a
range of significant outcomes for our region, and we look forward to working
with Amway China to demonstrate how Auckland delivers a world-class experience
in a sustainable and culturally meaningful manner.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
