Kuala Lumpur Convention Centre Business Events Alliance
(KLCCBEA) and URBANICE Malaysia have made a formal collaboration to help advance
Kuala Lumpur as a sustainable tourism destination.
The organisations signed a formal Memorandum of Understanding
(MoU) at the ASEAN Sustainable Urbanisation Forum (ASUF) 2025 to underpin their
joint commitment to integrating sustainability principles into the Malaysian capital’s
business events sector.
Through their partnership they aim to create replicable
models for tourism-led growth that benefit communities, protect cultural
heritage, and align with the United Nations Sustainable Development Goals.
John Burke, chair of KLCCBEA and general manager of the Kuala
Lumpur Convention Centre, said “The MoU with URBANICE Malaysia marks a
milestone in our efforts to position Kuala Lumpur as a hub for sustainable
tourism in ASEAN.”
The formalised collaboration follows the success of an inaugural
Stakeholders Business Assembly, co-organised by KLCCBEA and URBANICE Malaysia and
held in conjunction with ASUF 2025 in July.
The assembly, titled Mobilising Partnerships to Drive
Inclusive Economic Growth through Tourism, brought together more than 70
stakeholders from ASEAN local authorities, tourism bodies, industry leaders,
and cultural practitioners who explored practical models for public
private-people (3P) partnerships that can be replicated across the region to
generate measurable economic and social benefits.
Norliza Hashim, chief executive officer of
URBANICE Malaysia, said: “This collaboration with KLCCBEA strengthens our
mission to build resilient, inclusive cities where tourism plays a vital role
in economic and social development. The Business Assembly has shown that
partnerships are most impactful when they are grounded in mutual benefit,
inclusivity, and sustainability.”
