Taiwan marked a meetings industry milestone with the 20th edition of the Asian MICE Forum (AMF), which explored how innovation is transforming the business events sector.
The event, held in Taipei, marked two decades of the AMF and the MEET TAIWAN programme.
Held under the theme “Beyond 20: Embracing Tomorrow,” the forum highlighted Taiwan’s evolution into a leading player in the meetings, incentives, conferences and exhibitions (MICE) industry.
The forum opened with a keynote address by Gitanjali Rao, TIME’s Kid of the Year and a prominent STEM advocate. Speaking on “Technology as a Catalyst for Social Change,” Rao emphasised the importance of innovation in advancing the United Nations Sustainable Development Goals.
Three panel discussions followed. The first examined how innovation is reshaping the business events industry, with speakers from Expo City Dubai, Rotary International and International Conference Services.
The second explored the link between exhibitions and local industries, featuring leaders from the Paris Air Show and BIO Asia.
The final panel focused on venue-driven experiences, with insights from GIS Group, Suntec Singapore Convention & Exhibition Centre, and Queen Sirikit National Convention Center in Bangkok.
Earlier organisers had unveiled a 20th anniversary logo blending the number “20” with the infinity symbol, styled with track-like lines and a technology-inspired color palette to reflect “momentum, innovation, and limitless possibilities.”
A special ice sculpture celebration marked the occasion, attended by representatives from Taiwan’s trade, tourism and events sectors. Notable guests included Tiger Lin, founding chairman of TECA; Susan Hu, deputy director general of the International Trade Administration; and Simon Wang, president and CEO of TAITRA.
As part of the anniversary, MEET TAIWAN introduced a refreshed brand identity featuring a new logo and the slogan “MEET TAIWAN, me in TAIWAN.” The rebrand reflects the program’s strategic renewal and focus on elevating Taiwan’s position in the international meetings landscape.
Over the past 20 years, Taiwan’s MICE industry has grown from a limited domestic offering into a dynamic international hub. Events like COMPUTEX, TIMTOS and TAIPEI CYCLE now attract participants from around the world, reinforcing Taiwan’s role in boosting industrial exchange and economic development.
Organisers said the forum not only celebrated past achievements but also looked to the future.
“This is the beginning of a new chapter,” said officials from MEET TAIWAN in a statement. “We will refine our strategies, deepen international partnerships, and continue showcasing Taiwan’s unique strengths on the world stage.”
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
