While overall optimism among planners has declined compared
to 2024, almost half remain hopeful, according to the latest Northstar/Cvent
Meetings Industry PULSE Survey.
Confidence levels vary significantly depending on the
sector. Despite this tempered outlook, sourcing activity remains robust, with
75 per cent of EMEA planners actively pursuing new business opportunities.
Notably, more than half of all planners expect to organise a higher number of
meetings this year compared to 2024.
However, attendance expectations have decreased, prompting
planners to adopt more cautious strategies, such as contracting smaller room
blocks and limiting commitments. The appeal of the United States as a
destination for EMEA planners has also waned, with 70 per cent reporting
diminished interest due to increased costs and logistical complexities.
One survey respondent commented that Donald Trump and his
administration are “causing huge damage to the US economy, its reputation and
they runs the risk of tipping the world into a recession.
“His actions are alienating the USA and the long-term impact
will impact the USA mainly, but also the rest of the world. It seems that when
it comes to Trump, like the Titanic, everyone got onboard, but half the
passengers voted for the iceberg!”
Additionally, concerns over geopolitical instability,
cybersecurity threats, and unpredictable weather have risen sharply, adding
further complexity to planning processes. Despite these challenges,
partnerships with suppliers remain strong, although planners are increasingly
prioritising value for money as a critical factor.
The report highlights the resilience of the industry as it
adapts to these challenges while maintaining steady growth. For a full analysis
and further insights, access the complete report here.
