Two international associations representing the interests of
exhibition organisers have agreed to work together to promote the industry and benefit
their respective members.
The International Association of Exhibitions and Events
(IAEE), and UFI, The Global Association of the Exhibition Industry, signed a
Memorandum of Understanding (MOU) this week.
The organisations will initially focus on advocacy by
driving support for the Exhibitions and Conference Alliance’s (ECA) annual
Legislative Action Day to be held later this month in Washington, D.C. IAEE
will also contribute to Global Exhibitions Day next month, the international industry
awareness day for which UFI serves as the project lead and office.
“Collaboration has been the genetic code of UFI since its
beginnings 100 years ago,” said UFI President Geoff Dickinson, CEO of dmg
events. “Today, more than 70 exhibition and event industry associations from
around the world are members of UFI, a testament to UFI’s role as the leading
global body of our industry. Besides that, we partner in other ways for the
good of the industry. With our new North America Chapter, we want to make sure
to deepen the relationships with the associations where we currently don’t have
them, and we certainly hope that this MoU with IAEE will herald the beginning
of a new chapter here.”
“IAEE is pleased to
expand upon its international partnerships through this MOU with UFI,” said
IAEE Chairperson Marie Browne, Group VP, RX Americas. “Cultivating
relationships that enrich our member offerings and bring attention to the
remarkable contributions exhibitions and events make to the global economy is
among IAEE’s top priorities. We look forward to working with UFI to deliver
these benefits.”
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
