An international association is heading to Colombia on a
debut trade mission.
UFI, The Global Association of the Exhibition Industry, has
opened registration for its Business Mission to Bogotá and LATAM, which will
take place in Bogotá, October 14-15.
The association’s first mission in the region serves two
purposes: to connect international organisers, venues, and suppliers with
the growing exhibition industry in Latin America and to spotlight the diverse
opportunities in Bogotá. The two-day programme will offer insight into why the
Colombian capital, in particular, is emerging as a strategic hub for trade
fairs and events.
Open to both UFI members and non-members, the mission will
bring together local, regional, and international stakeholders to learn about
new prospects and create connections for companies looking to expand into the
market.
Attendees will hear from leading industry voices from the
region and discover the latest developments shaping Bogotá and the wider Latin
American exhibition landscape industry
Ana Maria Arango, UFI regional director for Central &
South America and Director of Sponsorship & Partnership, said: “I am
convinced about the huge potential of the exhibition industry in Latin America.
The global community just needs to discover our market.”
Andres Lopez-Valderrama, executive president of host
venue Corferias, said: “This event represents a unique opportunity to
strengthen regional collaboration across Latin America, highlight Bogotá and
the region’s potential as a hub for international exhibitions, and reaffirm our
joint commitment to driving innovation and sustainable growth in the global
events
To learn more about the programme and to register, visit: www.uficsa.org.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
