AIM Group International, the professional congress organiser (PCO) has sought to strengthen its position in the pandemic-hit meetings market by linking up with a mobile app company.
The Milan-based PCO has signed a strategic partnership agreement with Conference Compass, a company specialising in high-quality mobile apps for medical-scientific societies.
“With digital events and communication effectiveness becoming more and more important in our market, we decided to strengthen our collaboration with Conference Compass so that we can provide solutions to clients in a faster and more efficient way,” said Annalisa Ponchia, director Customer Experience & International Business Development of AIM Group.
“This long-term collaboration will help us to develop solutions more apt to respond to clients’ needs, following easier procedures, spending less time and with a competitive advantage.
“Apps today offer so many functionalities that their usage goes beyond the scope they were originally planned for: we will guide our clients to discover how to boost their potential also as a marketing tool and as valid support for live and online user experience”.
Conference Compass will be a Preferred Strategic Partner to all companies of AIM Group for current and future business on a global scale, but with no mandatory or exclusive clauses.
Thanks to this agreement, the companies will focus on appification, gamification and online interaction which will contribute to make digital events more effective.
“More than ever, technology is crucial in bringing people together at conferences and events and to allow them to have engaging experiences. We are excited to be selected by AIM Group as their preferred strategic partner for event apps. Together we will enable associations and corporate event planners to captivate their online and live audiences and turn them into active communities,” said Jelmer van Ast, CEO Conference Compass.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
