GET THE INSIDE SCOOP WITH THE LATEST MELBOURNE E-GUIDE

Highlighting the city’s strengths as a global events destination, Melbourne Convention Bureau (MCB) has released the latest Melbourne e-Guide.

Special features include how to create first-class VIP experiences at iconic venues such as the Melbourne Cricket Ground or focus an itinerary around one of the city’s major events such as the Australian Formula 1™ Rolex Grand Prix. Event planners can learn about Melbourne’s unique new venue offerings for major business events, receive tips for hotels with excellent twin-share rooms as well as product and venue ideas.

MCB Chief Executive Officer Julia Swanson says the Melbourne e-Guide is an excellent example of the high-quality planning tools MCB produces for event planners and delegates.

“We’ve received positive feedback on the first e-Guide’s useful content, easy-to-read layout, accessible design and itinerary mapping ability,” she said.

“Melbourne is constantly evolving, innovating and adapting to meet new needs in the business events sector. Since launching the first edition last year, the e-Guide has become an essential planning tool.

“Both event planners and delegates will find the e-Guide’s interactive map, used for researching and creating custom itineraries, a fantastic way to uncover all the exciting offerings available during, pre and post the business event.”

The embedded interactive map is also ideal for planning site inspections, delegate tours and pre-and-post conference travel, with the aid of videos, images, 360-degree experiences, product descriptions and hyperlinks. Offering geographic location or category search functions such as Eat, Play, Relax, Conference and Caffeinate, the map is an effective way to help users make the most of their time in Melbourne and provides real time directions accessible via mobile phones.