The Philippines’ Tourism Promotions Board (TPB) marked a new chapter in the country’s MICE strategy. With the launch of the new ‘We Take Your Business To Heart’ initiative, the TPB aims to strengthen the country’s position as a rising star in the Asian
MICE market, leveraging its natural assets and human capital to attract global business events.
This initiative highlights the renowned warmth and dedication of Filipino hospitality, which extends beyond leisure tourism into the business events sector. People have always been one of the Philippines’ strongest assets, and the country has a large,
professional, English-speaking workforce that delivers naturally warm and attentive service.
Additionally, the country’s unique geographic diversity - an archipelago of 7,641 islands - offers MICE event planners a range of stunning backdrops for corporate meetings, retreats, exhibitions and incentive travel.
The TPB’s investment in MICE training across the country demonstrates a clear commitment to delivering world-class MICE experiences - even in emerging destinations. This consistency is crucial for planners who may want to venture beyond the well-known
MICE hubs of Manila, Cebu, and Davao to explore more affordable, off-the-beaten-path locations without sacrificing quality.
By choosing the Philippines for their MICE events, planners will not only be investing in a destination that values service excellence but also one that delivers unforgettable experiences - making the country a prime candidate for international conventions,
corporate retreats, exhibitions and incentive trips.
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